Pay Only for the Plays You Get
No packages, no contracts. Set a daily budget from $5.00, choose your boards and hours, and pay per play from $0.06/play.
Rate card (per play, Nassau time)
A play is one full showing of your ad in a screen's rotation. Each screen shows about 170 plays a day (6AM–11PM). When several bands overlap, the higher-priority band applies.
| Band | Days | Hours | Price per play |
|---|---|---|---|
| Peak (morning commute) | Every day | 7AM–9AM | $0.15 |
| Peak (Fri/Sat daytime) | Fri, Sat | 7AM–7PM | $0.15 |
| Peak (evening commute) | Every day | 4PM–7PM | $0.15 |
| Off-peak (early) | Every day | 6AM–7AM | $0.06 |
| Off-peak (evening) | Every day | 7PM–11PM | $0.06 |
| Daytime | Every day | 7AM–7PM | $0.10 |
Estimated cost per play by board
| Board / face | Location premium | Off-peak | Daytime → Peak |
|---|---|---|---|
| 6-Leg Roundabout | — | $0.06 | $0.15 |
| Blue Hill Rd & Carmichael | — | $0.06 | $0.15 |
| East St & Soldier Rd | — | $0.06 | $0.15 |
| East-West Hwy at Blue Hill (Face A) | ×1.25 | $0.075 | $0.1875 |
| East-West Hwy at Blue Hill (Face B) | ×1.25 | $0.075 | $0.1875 |
| Marathon Rd opp. the Mall (Face A) | ×1.25 | $0.075 | $0.1875 |
| Marathon Rd opp. the Mall (Face B) | ×1.25 | $0.075 | $0.1875 |
| Cable Beach & Skyline Drive | — | $0.06 | $0.15 |
What does a budget buy?
Example on one standard screen, every hour selected:
| Daily budget | ≈ Plays per day | Avg cost per play |
|---|---|---|
| $5.00 | 46 | $0.1081 |
| $10.00 | 92 | $0.1081 |
| $20.00 | 167 | $0.1086 |
How billing works
- When you submit a campaign we issue an invoice for the period: daily budget × scheduled days, plus 10% VAT (TIN 100578768). Pay it in advance online with PlugnPay; per-play prices exclude VAT.
- Your campaign goes live at the later of your start date, payment and creative approval (every creative is reviewed within 24 hours).
- Each morning we bill yesterday's plays from the screens' play logs — never more than your daily budget.
- If the prepaid budget runs out the campaign pauses and resumes when you pay the next invoice. Unspent budget is never lost — it stays in your wallet as credit you can apply to a future invoice.
- Pause, change your budget or schedule, or end a campaign at any time.