Advertising standards
What we run, and what we don't.
Our screens sit beside public roads that families, children and visitors drive past every day. These standards keep the network safe, fair and trusted. We review every ad against them within 24 hours of upload.
We welcome
- Businesses of every size, from a single shop to a national brand.
- Events, launches, sales and openings.
- Churches, charities, schools and community groups.
- Non-partisan public information, such as health, safety and civic notices.
We do not accept partisan political advertising
Billboard242 does not run ads for or against any political party, candidate or campaign, at any time, whoever pays. This applies equally to every party and is not open to negotiation.
We also decline ads that
- Break the laws of The Bahamas, or promote something that does.
- Are false or misleading about a product, price or offer.
- Are sexually explicit, violent or otherwise unsuitable for all ages.
- Attack or demean any person or group.
- Use images, music or brand names the advertiser does not have the right to use.
Road safety rules for every ad
- No rapid flashing or strobing.
- Nothing that looks like a traffic light, road sign or emergency vehicle.
- Readable at a glance: keep text short and large enough to read from a moving car. Each spot plays for 8 seconds.
If we can't run your ad
We tell you why and, where we can, what to change. If we decline a campaign outright, unspent budget is returned to you as credit or refunded. We may remove an ad that breaks these standards after it goes live.
Questions about whether your ad fits? WhatsApp us or email info@billboard242.com before you design it. Ad design services · Pricing.